More than 80 years of connecting brands, markets and business partners

Founded in 1942 in the Principality of Monaco, Latina S.A.M has grown from a specialist wine § spirits import/ export company into an international sourcing, procurement and distribution partner. While our markets and product portfolio have evolved over the decades, our commitment to trust, quality and long-term partnerships has remained unchanged.

1942 - Founded in Monaco

LATINA S.A.M was established in Monaco- Ville with a vision to connect producers and international markets through the trade of premium wines and spirits. Built on entrepreneurial spirit and strong relationships, the company quickly earned a reputation as a reliable international trading partner.

1950s - 1970s - Expanding International Business

As global commerce accelerated after 1950, Latina S.A.M expanded its supplier and customer network across Europe, Latina America. During these decades, the company strengthened its expertise in international sourcing, procurement and distribution.

1979 - A Strategic Move to Fontvieille Harbour in Monaco 

Following the creation of the Fontvieille district and marina, Latina S.A.M relocated its headquarters to the Port of Fontvieille. The move positioned the company at the centre of Monaco's growing maritime industry, opening new opportunities within yachting, cruise supply and international shipping.

1980s- Supporting French Military Operations

During the 1980s, Latina S.A.M supplied the French armed forces operating across Africa with beverages and other provisions. These complex supply operations strengthened the company's expertise in international logistics, procurement and dependable service under demanding conditions.

1993 - Launch of Diplomatic Supplies

Following Monaco's accession to the United Nations, the Principality experienced a growing diplomatic presence. Recognising this opportunity, Latina S.A.M established its Diplomatic supplies division, supplying premium duty free products to embassies, consulates, diplomatic missions and international organisations - a business that remains an important part of the company today.

2012 - A New Chapter

Following its acquisition by a family of investors, Latina S.A.M entered a new phase of international growth. Investments in supplier partnerships, commercial development and operational excellence strengthened the company's global sourcing capabilities while preserving the values that had defined the business for decades.

2018 - Expanding into Fragrances § Cosmetics

Responding to customer demand and the natural overlap within FMCG markets, Latina S.A.M expanded its portfolio to include premium fragrances and cosmetics. This strategic addition enabled customers to source multiple product categories through one trusted international partner. 

2024 - Broadening the FMCG Portfolio

To better serve its international customer base, Latina S.A.M  further expanded its portfolio with premium confectionery and snacks. This marked another step in the company's evolution into a full- service sourcing and distribution partner for A- branded FMCG products.

Today, Looking Ahead

Today, Latina S.A.M serves customers across duty free, travel retail, diplomatic supply, wholesale and international distribution. Through a trusted global network of brand owners, manufactures and wholesalers, the company supplies premium wines § spirits, fragrances § cosmetics, confectionery, snacks and other A - branded FMCG products to customers in more than 100 countries.

More than eight decades after its foundation, Latina S.A.M continues to build on the same principles that shaped the company in 1942: trust, flexibility, long - term partnerships and a passion for connecting products with opportunities around the world.